MTM: Can online companies afford departmental silos? Total Marketing is about the whole enterprise, its people, technologies and processes being part of the effort to deliver customer satisfaction. Unfortunately, many firms often still have a silo mentality. Although MTM is holistic, TML therefore looks at its impact in the online environment..... >>> more
Ethics and B2B Total Marketing TML examines the role and importance of corporate social responsibility in today’s marketing environment ......
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Forget Search Engine Marketing, now you need a Google Marketing Strategy! We used to talk about Search Engine Marketing, but since Google continued to grow in importance through 2006. By the end of the year it accounted for over three quarters of searches in the UK. If you work in B2B you will find this is probably over 90%. Amazing ..... ?
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Total Research supports Total Marketing The output of effective total marketing is the promising marriage of the company promise and customer experience; a satisfied customer espousing your products and services to all. However, harnessing the essence of customer-centricity is easier than it sounds in the textbooks. So how can it be part of Total Marketing? ... >>> more
MTM: Should companies speak your own language? On an international stage, Total Marketing also means speaking the customer’s language, or does it? TML looks at the recent developments in Global Information Management and its impact on global business, and markets (e.g. sales and customer experience) ...... >>> more
Do the standards represent too much Government hand-holding and nanny statism: A rejoinder RIGHT TO REPLY: John Ozimek offered a different perspective to that of all the other authors participating in last month’s edition of THE marketing leaders on the implementation of the new marketing and sales standards, says Chahid Fourali who thinks that Ozimek argues against the very existence of the standards ....... >>> more |
