It's here - the new look QUARTERLY B2B issue of TML magazine!
Each quarter we will bring you a special business to business edition, to redress the imbalance in marketing
and really make a difference for B2B Marketers.
These special issues are published by THE marketing leaders in association with the Institute of Direct Marketing and Market Location, bringing you leading practical tools, knowledge and insight into the specialist world of B2B marketing. I welcome this opportunity to enhance B2B marketing and commend the following articles to you. Graham Jarvis - Editor

B2B people: encourage direct, data and digital marketing
Business-to-business marketing is as much about direct channels, data and digital marketing as it is about successful people: the practitioners that make their companies effective and profitable. >>> more

Technology is an enabler, but people are the engine
Are you amplifying the impact of your people and watching your business flourish? Technology is the enabler, while people remain the engine of customer-centricity. So create a competitive advantage with your best assets: your people, processes and technology. But how?? >>> more

How can marketing tools aid better decision-making?
Marketers seem to be so flooded with data, and old approaches have become so tired that they are getting lost in the quagmire: so what should they do? >>> more

The ‘DNA’ of B2B Loyalty Management & Retention
Customer acquisition can be costlier in a business-to-business environment, so is loyalty management and retention is even more financially important to your company?
>>> more

Marketing decisions for superior customer acquisition
“Customer acquisition, retention and value are closely linked with customer proposition design, which is one reason why the use of insight in acquisition…” must extend into product management. TML examines why… >>> more

Global Account Management – Managing big customers in a shrinking world
Managing clients on a local scale is hard enough, but what’s involved when it comes to a global scale of account management? How can you attain the best results? >>> more

Know your market: a basic rule, but try applying it to 3.5 million UK businesses!
It is the basic rule that runs through all sales and marketing activity. Simple if we are dealing with a few dozen clients and prospects, slightly more difficult when we consider the B2B universe of 3.5 million UK businesses. So how can we improve? >>> more

The challenge of finding and keeping customers
TML discovers that the B2B sector has been very innovative, and this includes the question of how you acquire, retain existing customers and be competitive. How? Read on…
>>> more