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Marketing and Corporate Governance
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>
January Magazine:
4th January 2007
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| Happy New Year! |
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~ 2007 ~
The Editorial Team would like to wish you a happy new year and all the best for 2007.
We will be continuing to help you achieve your business objectives in 2007 and invite you to increase your level of activity - there is more to this year, and more options for helping you and your organisation achieve than ever before. |
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Last Month's Articles |
Recent
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'The Marketing Dashboard'
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Marketing and
Corporate Governance
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David Hood
THE
marketing
leaders
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Marketing's incorporation into Corporate Governance: The Ultimate Aim for Marketing
Corporate Governance has to improve at a strategic level. To make those necessary improvements and become meaningful and effective, it has to incorporate marketing into every decision, every option for change or improvement and every activity - nothing less. The Marketing Leaders' David Hood offers an assessment of the challenges .... |
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Frans Riemersma
MRM Logiq
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Marketing Governance; burden or a blessing in disguise?
Compliance and corporate governance are making its way to almost every business function. How about its impact on the marketing department? Marketingovernance.com is often asked to clarify abbreviations such as: SOX, IFRS and Basel II. So we which regulations apply to what kind of activities and companies? .... |
| more |
Baljinder Reyatt
ICDL |
Add real value for shareholders and stakeholders
Good corporate governance is too often seen from a financial perspective, leaving out the role that it can play in marketing and delivering additional value to shareholders and stakeholders alike. So why do most companies not align themselves to this basic marketing principle? .... |
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Michael Mainelli
Z/Yen Group
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Measured Governance Returns: Is There Bad Corporate Governance?
Cynics call “business ethics” an oxymoron. Yet, while we live in an era when personal morals are more private and relativistic, our corporations are expected to be more public about their ethics. We expect corporations to exhibit corporate social responsibility (CSR). So how can ROI be made to measure CSR? ....
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Daniel Jupp
Top Position |
Marketing and Corporate Governance – Click Fraud
“I know half of the money I spend on advertising is wasted. I just don’t know which half”. TML looks at how search portals monitor click fraud and how you can avoid becoming a statistic .... |
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more |
Tom Fogarty A M Sciences |
Is Sarbanes-Oxley really all bad for marketers?
Marketing Leaders can benefit from the wave of compliance initiatives. Ask most marketing directors at large multinational companies about Sarbanes-Oxley or other compliance initiatives, and the first reaction is likely to be a groan. Why? .... |
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Max Klein
Inside Track Media
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Cracking service and contact centres' fight for quality staff
Customer and staff retention in contact centres are linked. The drive for efficiency is essential but it can also be self-defeating. The OECD's global framework of corporate governance principles aims to improve performance by combining the most efficient allocation of scarce resources with an ethical regard for their value and rights. It might just be the recipe for contact centres, too .... |
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