Beth Rogers reviews an article by Ron Adner, which mapped out the world of innovation in the Harvard Business Review. She finds that it’s the key to making sure that your products aren’t left on the shelf.

Read the lead article by Beth Rogers

Winning market share through an ecosystem
The world and the internet moves on, at least for customers if not for many suppliers…how do you develop strategies which remember that customers are in control? >>> more

Rooting your brand in the customer’s ecosystem
Like Keystone firms in business ecosystems, successful brands create a strong perceived role. How do you identify your brand’s current perceived positioning, and how that may be moved towards Keystone status? >>> more

Why is video search relevant to the business ecosystem?
Sometime, somehow, somewhere during the last ten years we reached and crossed a tipping point. We individualised communications on a global scale. Now, the past is dead. It just remains to be buried. But why? >>> more

Mobile marketing: the rising revolution
The market may not as yet be mature, but mobile marketing is not just hype. It has a profitable, innovative, constantly evolving and productive ecosystem. So who’s likely to benefit from this rising revolution? >>> more

Whitepaper: Breeding demand driven virtual organisations from a Business Ecosystem
Dr Jay Bal, Dr Mark Swift and Dr Nikos Armoutis of the International Manufacturing Centre, University of Warwick talk about an ecosystem model that is being developed in the West Midlands, UK. >>> more