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Who can we trust? We trust our peers
The world and the internet moves on, at least for customers if not for many suppliers…how do you develop strategies which remember that customers are in control?>>> more
Surveying and sensing emerge as the leading approach to customer interaction
How do you work out what customers want, when it is becoming harder to do so? It appears that customer segmentation or predictive models are no longer enough, but why?>>> more
Profit from email in the customer sensing landscape
Trends are changing and with the smart use of email, and the analytics it provides, companies can use the insights gained to refine their one-to-one communications with each and every mailing. But how? >>> more
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Sensing customers with pay-per-click advertising
How can PPC be used to increase the effectiveness of your online advertising, and bring in sales and leads and a return on investment?>>> more
Changing marketing mindsets by sensing customers
The real change required in many companies is an altered marketing mindset, sensing and responding to customers. Why? TML explores the issues. >>> more
How new technology is enabling retailers to get fresh insights to customer behaviour
As customer behaviours become more sophisticated, retailers are now looking to technology to assist them in capturing customer data and understanding consumer patterns. What are the benefits of using touchscreen technologies?>>> more |
