New LOOK TML Magazine

This is the new look regular TML magazine - your monthly digest of leading articles from the Leaders ..... just the latest of the improvements delivered throughout 2007. In addition to articles, we are bringing you relevant resources. Please check these articles and features and engage with your marketing community - it's here for you.
Graham Jarvis (Editor)


Using the new UK Marketing and Sales Standards for Profit

Samsung adopts national standards for Marketing and Sales to support business growth Samsung is one of the leading brands that is implementing the new UK national standards. How will this improve the company’s performance?
>>> more

Mind the Gap – Will the new Marketing and Sales Standards deliver increases to your bottom-line? Will the standards end the rivalry between sales and marketing,and be used to positively increase the bottom-line? TML finds out that this can be the real loser in such a battle of the professions… >>> more

New Marketing & Sales Standards: Are you missing out? If you aren’t yet familiar with the new UK Standards, then you’re missing out. What’s more, the quicker you adopt the Standards, the quicker you can reap the many benefits that they offer. So what are they?
>>> more

Motivation versus wisdom? Motivation and wisdom are both needed in order to achieve success, but in so many books about selling, the focus is all on motivation. However there was a dimension that was conspicuous by its absence: the importance of good practice. >>> more

 

Using Management Standards to maximize your potential for meeting clients needs How can you use management and leadership standards to meet the needs of your clients? Perhaps it depends on how you measure and assess things? Let’s see if this is the case.  >>> more

Growing up with standards and targets: aren’t you just sick of them? Do the standards represent too much Government hand-holding and nanny statism? TML allows exposure of an alternative view of the standards. >>> more



RECENT TML Articles  Marketing's incorporation into Corporate Governance: The Ultimate Aim for Marketing How to be an Innocent not an Enron: The best way to have ethics at the heart of what you do Marketing Governance; burden or a blessing in disguise? Add real value for shareholders and stakeholders Measured Governance Returns: Is There Bad Corporate Governance? Marketing and Corporate Governance – Click Fraud Treat shareholders as customers and companies as products Should marketers of sweets, crisps and other junk food be pilloried for creating ‘generation fat’? Marketing and Corporate Governance – a view from a supporter of the marketing profession Is Sarbanes-Oxley really all bad for marketers? Tips for the forgotten area of Corporate Governance - Promotional implementation Compliance pressures drive moves towards digital marketing approvals Cracking service and contact centres' fight for quality staff Is Sarbanes-Oxley really all bad for marketers?
February's new quarterly
B2B Marketing issue: >>>>>>

Last month we partnered with the IDM and Market Location Ltd.to bring you the first of the quarterly B2B marketing special issues. Read it here.
Resources

The Marketers HALO SURVEY > take it now
This survey activity was initiated in the special B2B marketing issue last month - and Alison Bond is inviting you to contribute and see how we can challenge measurements in marketing and feed back some survey results into your organisational improvement!

"Interactive Marketing" (IDM, April, London)

The IDM's Business Awards > ENTER NOW
Join our continuing Campaign for improved B2B marketing performance > REGISTER NOW
The IDM Marketing Guide > INFORMATION

Does your Marketing Dashboard come with an AIRBAG?
The increasing impact of accountability could make some marketers feel like they are about to crash, with a dire need of an airbag to prevent injury. Are their fears real, or should they be more positive about the opportunities MRM presents? ..... read on

emetrics event

Published by Bipedal Ltd. Editorial opinion expressed within this publication is not necessarily those of the publishers and it does not accept any responsibility for any services, products or information contained therein, or linked to externally. This is a subscription based publication and should you wish to unsubscribe or alter the types of email you receive from us, see details below. The Editor can be contacted by emailing editor@themarketingleaders.com

For details of advertising opportunities for THE marketing leaders community and publications call +44 (0)845 686 0456, email andy@bipedal.co.uk.

All material contained within this publication is copyright. THE marketing leaders TM device, logo, name etc are all trade marks owned by Bipedal Ltd.


Publications


read it now >>


read it now >>

Media Pack
get the media pack
about TML now >>

spacer