May 10 2007
Market Location

How to learn effective networking in minutes
Lindsay Bannerman

Networking is apparently the second oldest profession, which doesn’t come with a free lunch. So how do you get the most out of it?

“There Ain’t No Such Thing As A Free Lunch” could be translated into Latin and used as the motto of the dedicated networker, but perhaps the counter argument is ‘You get what you pay for’. Granted it doesn’t give you a snappy acronym but haec vita est.

Read the lead article by Lindsay Bannerman

Meet marketing guru Philip Kotler, LIVE AND IN PERSON at the Birmingham Hilton Metropol - see below for details.


Targeted Networking: Connecting with the Right People at the Right Time
Lee Bowden

Is social networking going mobile for B2B?
Talk is abundant about social networking in the B2C space, which BusinessWeek says is going mobile. Web 2.0 watered its growth, and 2007 has also been proclaimed the year of social networking. So is there any potential here in the B2B space? >>> more

Tom Kahrl

What is good, focused, disciplined networking?
Life is full of simple obvious tasks that require a bit of focus and discipline. But if you get them right, they can make the difference between average and exceptional. Perhaps it’s like getting up on time? >>> more

Bryan Foss
Rachel Brushfield

Making B2B Networking Work for you and your company!
Networking is a vital activity for marketers, whether you have your own company or are employed, whether your company is large or small. Networking can help you find mutual support in your current role, locate new research, ideas and innovations, even benchmarks, best practices and deployment experiences.>>> more

 Edward Weatherall

Why you should sponsor a networking event
Sponsoring networking events is a great way to get your brand in front of an audience with whom you need to be seen as a facilitator, someone that makes things happen in the industry. People will be impressed if they attend an event from which they get some value, and are not just there for the free wine and nibbles. >>> more

John Bancroft

Networking for marketing profitably
It’s not what you know; it’s who you know! How many times have we heard these immortal words, how true they are, but do we always heed these pearls of wisdom?>>> more

Alison Bond

Marketing survey: We know what Marketers are thinking, do you agree?
We asked readers of The Marketing Leaders to complete a short survey about how they think and feel about working in marketing. What were its lessons?>>> more


B2B Issues and Resources The IDM Annual Symposium 2007, 15 May 2007, London. The 2007 Symposium investigates the BIG issues that your company will face over the next 20 months and more. These are the supertrends that will change your marketing forever. For further details click here. IDM Membership IDM B2B Marketing qualifications: The IDM Marketing Guide Search Engine Marketing – podcast from the IDM’s B2B Conference If you missed the last B2B magazine issue, you can read it here
Event philip_kotler prahalad

Phil Kotler is appearing LIVE AND IN PERSON at the Birmingham Hilton Metropole, with CK Prahalad 21st May 2007. Brought to you by Benchmark in association with THE marketing leaders - Special discount applies to TML subscribers:

Book now:
Online www.benchmarkforbusiness.com
Telephone: 01224 636200
Email: team@benchmarkforbusiness.com



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