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Is social networking going mobile for B2B?
Talk is abundant about social networking in the B2C space, which BusinessWeek says is going mobile. Web 2.0 watered its growth, and 2007 has also been proclaimed the year of social networking. So is there any potential here in the B2B space? >>> more
What is good, focused, disciplined networking?
Life is full of simple obvious tasks that require a bit of focus and discipline. But if you get them right, they can make the difference between average and exceptional. Perhaps it’s like getting up on time? >>> more
Making B2B Networking Work for you and your company!
Networking is a vital activity for marketers, whether you have your own company or are employed, whether your company is large or small. Networking can help you find mutual support in your current role, locate new research, ideas and innovations, even benchmarks, best practices and deployment experiences.>>> more
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Why you should sponsor a networking event
Sponsoring networking events is a great way to get your brand in front of an audience with whom you need to be seen as a facilitator, someone that makes things happen in the industry. People will be impressed if they attend an event from which they get some value, and are not just there for the free wine and nibbles. >>> more
Networking for marketing profitably
It’s not what you know; it’s who you know! How many times have we heard these immortal words, how true they are, but do we always heed these pearls of wisdom?>>> more
Marketing survey: We know what Marketers are thinking, do you agree?
We asked readers of The Marketing Leaders to complete a short survey about how they think and feel about working in marketing. What were its lessons?>>> more |