We consider the rapid changes taking places in the competitive use of integrated B2B communications, including the fast evolving roles of email and instant messaging alongside essential face to face and telephone contact

Read the lead article by Alex Noble of Cisco Systems and Bryan Foss of Foss Initiatives.

Deploying e-contact products for competitive advantage
The way companies communicate with other companies and with the end customer needs to change. For some this is already happening but for others there is the danger of being left behind in this ever changing market place.   more >>>

Systems and salespeople – can they ever integrate?
Integrating systems and people in business-to-business customer relationships remains a considerable challenge for many companies.  more >>>

B2B or not to B2B: Where would you be without email?
Email remains the killer application for businesses and marketers, but how much more powerful would it be if it were integrated with you browser as an e-alert, and what is the history behind it?  more >>>

B2B multimedia mobile marketing and marketing research: the how and the why?
Today, Mobile phones are one of, if not the most ubiquitous and personal forms of communication. Although there’s resistance in the B2B space, it is still potentially an invaluable research and marketing tool. How can you use it and why?  more >>>

Are you aiming right in multi-channel marketing?
It’s not the ability of organisation’s to shoot themselves in the foot that amazes me; it’s the speed at which they can reload! Multi-channel marketing has the potential for another reload.  more >>>

B2B Customer Management Benchmarking – to drive change or provide an alibi?
In the last few years an increasing number of companies, have committed to benchmarking themselves against others to provide a comparison for their customer management practices.  more >>>