A recent Stanford University study found that email is the number one activity on the internet. It has become the backbone of all digital communications - you can't sign up for anything without giving an email address. So how do you harness its power?

Read the lead article by Denise Cox

Customer advocacy: your most powerful form of communication
B2B customer-to-customer and particularly consumer- to- consumer communication is a marketer’s most powerful tool. Let’s explore how companies can compel their satisfied consumers to form a huge, unpaid and – in some cases – evangelical sales force. >>> more

Get where you want to go with effective communications.
Chris Gilbey looks at Web 2.0 and why it is important to have effective communications, so that you don’t get lost and get to where you want to go with your marketing campaigns. >>> more

Email marketing and the art of permission
Like Keystone firms in business ecosystems, successful brands create a strong perceived role. How do you identify your brand’s current perceived positioning, and how that may be moved towards Keystone status? >>> more

The era of the ‘digital native’: more communication choices, more discerning customers
Communication is two-way, and in an era where everyone communicates in more ways than ever, marketers need to make sure we are using the right means, in the right way. Let’s make it relevant, but how? >>> more

Exploit successful communication across cultures
Men are from Mars, Women from Venus – apparently – so how do you avoid similar misunderstandings that can be caused by cultural barriers? >>> more

Financial services: The Board drives powerful communications
What is the role of the Board in driving powerful communications in the B2B financial services marketplace? Their influence should lead to more profitable customers, but how? >>> more

Smoke-free but integrated Government communications
How the ‘Smokefree England’ campaign demonstrated the importance of an integrated approach to Government communications. >>> more