January
2007 |
 |
Marketing
and Corporate Governance
|
|
Ultimately,
this is where marketing needs to be. We have to be 'up there' with
the financial and legal professions, at the heart of corporate management.
|
| February
2007 |
|
Business
to Business Marketing: Marketing Decisions for Superior Customer
Acquisition
|
|
The
first issue of a new quarterly B2B version of the
magazine, in conjunction with the Institute of Direct Marketing
and Market Location.
In addressing
the ongoing challenges to find and hold on to Customers, we need
to make decisions. How do we find customers? How do we engage with
them? How do we keep them? .... |
| March
2007 |
|
Using
the new UK Marketing and Sales Standards for Profit
|
|
Now
that we have them, lets make best use of them. The new standards
are there to be used and available to all. |
April
2007 |
|
Managing
Total Marketing
(MTM)
|
|
We
introduced the concept, now we report with an update on the holistic
approach to modern marketing. |
May
2007 |
|
Business
to Business Marketing:Targeted Networking: Connecting with the
Right People at the Right Time
|
|
Networking
is accepted now as a useful tool in the B2B marketers kit. How should
we organise and structure our networking capability and concentrate
our efforts to best effect? |
June
2007 |
|
Surveying
and Customer Sensing
|
|
In
an age where arguably we look for technology to help survey and
sense, lets make sure that the tech helps us rather than gets between
us and the customer. |
July
2007 |
|
Business
Ecosystems: 'Closeness to Customers and Markets'
|
|
Wow
- this is as modern as it gets. An ecosystem is where all parts
are interconnected and symbiotic. |
August
2007 |
|
Business
to Business Marketing: Loyalty and Retention in B2B Marketing
|
|
Loyalty
is a much abused word and concep. Arguably we need to be more loyal
to the customer than they are to us. Let's make this a realistic
and sincere objective! |
September
2007 |
|
Producing
Powerful Communications
|
|
Communication
is two way - and in an era where we communicate in more ways than
ever, we need to make sure we are using the right means, in the
right way. Let's make it relevant. |
October
2007 |
|
Marketing
Resource Management
|
|
How
the individual pieces of marketing data and components are stored,
organised and deployed.
|
November
2007 |
|
Business
to Business Marketing: Multichannel Marketing
|
|
Can
we make it all more organised? With so many different channels and
ways to communicate with our customers and markets, how can we prioritise
our effort, spend and activities? |
December
2007 |
|
Reflections
on Marketing: the Profession
|
|
Marketing
is poorly served and misunderstood. The Marketer is arguably both
too. What can we do to better the environment for the Marketer and
the profession? |
