Welcome Dear Subscriber, Welcome to the latest edition of The Marketing Leaders magazine. Please check your profile by clicking on the links at the foot of this email and make sure that we keep up to date with your requirements. Thank you. Call for Papers In next month's magazine we will be featuring 'One to One (Personalised) Marketing' and 'Marketing Data - turning information into Profit' and to reflect our increased focus on the subject, 'Leadership in Marketing'. If you would like to be considered as a contributor, please contact the Editor. The Marketing Leaders Web Site The new web site portal is being completely upgraded to give you a fantastic service. Please bear with us whilst we are developing this major new portal - we will keep you posted regarding developments. Webinars The new series of Webinars is launching in June (see opposite, right had column). If you have a nugget of latest marketing thought, product, service or opinion you would like to share with your fellow marketers, get in touch. Email Marketing Buyers Guide We are now compiling an Email Marketing Buyers Guide - should you provide email marketing products, service or advice and may wish to be listed, please contact Andy now. For an example of a guide, click here. Looking to Advertise? The group are always looking for the best in new technologies, new products, services and advice - if you have something that would be of interest to our subscribers, click here

Procurement: Building your Offer with your Partners Good Procurement is good for Customers Marketers fear losing the agenda, but Why? Manage the risks better of purchasing and supply Procurement - build your offer with your partners. How procurement can shape marketing policies The marketing inquisition has arrived The recipe for e-procurement and added value “Quoi! Il fait combien?” Don’t cut corners to gain a better deal, even in French! Graham Jarvis Editor, The Marketing Leaders Magazine Good procurement is good for customers Should procurement become more perceived as facet of marketing rather than a separate commercial activity? Are good procurement practices good for business and the customer? The Marketing Leaders answers these questions and others besides. Read more... Back to contents Marketers fear losing the agenda, but why? Marketers feel that they should be driving the business, so why do they fear procurement professionals and losing the agenda? This article also discusses the true case of friction between finance and marketing, as well as “the magic and the logic” of marketing. Read more... Back to contents Charles Kirchner, Chairman, MarketingSupplyChain.com Roy Ayliffe, The Chartered Institute of Purchasing and Supply Manage the risks better of purchasing and supply In 2005 a report commissioned by consultants TiVA, entitled ‘What Lies Beneath’ uncovered that UK businesses are at risk; they do not know enough about many of their suppliers. Around 700 suppliers are managed by about eight purchasers, with each purchaser have responsibility for 37 suppliers each. So how do you manage the risks of procurement? Read more... Back to contents Procurement – build your offer with your partners. How procurement can shape marketing policies… Marketers know the cost of an unhappy customer better than anyone. Up until now, procurement very often failed to live up to their expectations. Procurement has changed; it’s at marketers’ own cost if they continue to shun its input. Read more... Back to contents George Giassopoulos and Tabatha Hawkins, buyingTeam Frans Riemersma & Romek Jansen Founders of MRMlogiQ & Marketing Governance.com The marketing inquisition has arrived Do brand owners know that they do just about everything right to make their vendors more expensive? Do brand owners know that it's often the marketers who are the cause of procurement not getting the best deal possible? Risk key relationships at your peril. Read more... Back to contents The recipe for e-procurement and added value Procurement is about professional buying, linked to both the increased efficiency and proper management of the buying process. So what role does the Internet and technology play, and how can procurement add value to marketing? Read more... Back to contents Dan Martin, Chameleonnet Duncan Richardson, JDi_London “Quoi! Il fait combien?” Don’t cut corners to gain a better deal, even in French! My grandmother used to say: “Buy cheap, pay dear”. An equally common expression often quoted is: “If you pay peanuts, you get monkeys”. The French say: "On n’a rien sans rien", which means you cannot get something for nothing. The Spanish equivalent is “Quien algo quiere, algo le cuesta”. So we all seem to agree the world over that if we cut corners there is a very good chance we’ll pay for it later. Read more... Back to contents