Your USP, competitive advantage or ‘edge’ most definitely will not be what you may think it is – and not as compelling. In an age of unprecedented competition, having to stay ahead is ever more difficult. You know this – and that’s why we have come up with THE marketing leaders™ Marketing Boot Camp™ . This one or two day workshop opens the lid on your true competitive opportunity – the one defining key area that will put you above the rest – so that you ‘have a marketplace with only one supplier’ – you.

The Team that brings you THE marketing leaders™ knowledge community now brings you the means to markedly increase your competitiveness and profitability. The Boot Camp is best experienced at TML in Edinburgh, but can be provided in-company if required.

• 4 options – one day or two day workshops, at TML HQ (Edinburgh) or in-company, you choose
• One day: provides a unique insight into where Competitive Advantage may be honed and developed specific for your company
• Two day: picks up the theme from day 1 and works up a top level road-map to bring about the change or development necessary to realise greater profits and improved competitive position

• First day: Identify a key component of potential competitive advantage – the main hurdle or defining change needed to turn around your profit-making capability – defining the ‘Competitive Block’ standing in the way of realising your new advantage
• Second day: Developing a way to unlock the competitive block identified in day one and turning it around to become your main component of a ‘Step Change to Competitiveness’
• In essence, showing you how a SUSTAINABLE advantage can be achieved if one adopts a path of ongoing competitive improvement, the TML way …..

• Time: one or two days, for you and as many of your team up to a maximum of 10
• One day at the ‘Boot Camp’:           £ 1,500 plus VAT
• One day at your company:             £ 2,000 plus VAT
• Two day at the ‘Boot Camp’:           £ 2,500 plus VAT
• Two day at your company:             £ 3,000 plus VAT

• Your company or
• TML in Edinburgh (Airport pick up included*)

Marketing … what is it to you? At THE marketing leaders™ we have really moved marketing on an evolutionary path that gives a better insight into what modern marketing is and should be for your firm.

Are you up to having a powerful, throbbing no-holds-barred debate? Want to air your problems and challenges in a dynamic (but confidential) environment where it is just YOUR COMPANY that examines how its marketing mix is or isn’t working?

A great way to upgrade your Marketing people’s knowledge of modern marketing and to introduce other staff members to what REALLY MATTERS about marketing – how to identify customer needs and meet them, specifically for your environment.

• A one way workshop, with THE marketing leaders™ people and representatives from your organisation
• Informal – the objective means that we will expect, as will you, a forward thinking and enlightening experience, but which gives powerful results
• Check your current marketing strategy and planned activities against what could be achieved by a better examination of the ‘Modern Marketing Mix’

• Really engage your top Marketing, Sales and Managers responsible for customer facing and profit-making activities in a valuable session
• Its more than a ‘brainstorm’, its more than a ‘run it up the flagpole and see how it flies’ session …. it is groundbreaking ‘marketing-storming’ at its best! … so it has to be enjoyed by all
• To quickly and successfully reenergise your own understanding of what a modern marketing and customer centric approach can achieve and how you can adapt your modern mix to practise real marketing and improve your relationship with the customer

• Time: one day, for you and as many of your team up to a maximum of 20
• One day at ‘Marketing Dynamite’(In-house) : £2,500 plus VAT
• One day at ‘Marketing Dynamite’ (at TML HQ, Edinburgh): £1,500 plus VAT
• Plus £75 per participant

• Your company or
• Edinburgh (pick up at airport included)