By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

During the past weeks, we shared our experience in influencer marketing.

It’s time to go into the details and give you a guide in simple steps on how to prepare it.

1. Set your goals
2. What Influencer Marketing Campaign?
3. ...

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Lt

One of the key learnings I shared in the blog post last week relates to the choice of influencer.

Actually, I should say: the choice of influencers.

There are some instances in which I only used 1 influencer for a...

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

I have been involved with Influencer Marketing for a few years now. First, riding the wave of interest towards unboxing videos, and then, more strategically, to build interest and generate conversion for brands...

Introduction to influencer marketing

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

The World Wide Web changed the paradigms of communication. And then social media changed it again. People all around the world became connected and free to share their opinion...

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Any company has 2 possible growth strategies in relation to their Customers:

• attracting more Customers
• selling more to existing Customers

As many things in business (and life), it is not a binary choice. Both...

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

That is a simple question. Very direct with potentially 2 possible equally simple answers: yes or no.

The short answer is yes. The clue is in the question itself. I have written Customer with the capital C to...

 By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

I remember when I was young going to the local store with my grandmother. At that time (I was almost 10 years old), I didn’t pay attention to what happened. Today I find the value of this memory. The owner...

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

There was a sitcom I loved in the 80’: “Everybody loves Raymond”.

If we transpose the title to the business universe, it becomes “everybody loves customers” (or at least should love them).

But what...

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

This month we spoke about data, what they are, where to find them, how to use and so on. Now, it’s time to put everything together.

We see how to define, collect, store, analyse, distribute and use data. 

As an...

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

During my career, I used many tools, and I want to share with you the ones I liked the most.

It’s a personal point of view, and I’m sure you can have valuable insights regarding other tools. Your opinion is, once...

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

There are some parts of my job that enjoy more than others.

Unsurprisingly, as a marketer, I love everything that has to do with generating ideas and finding creative solutions to difficult challenges.

But I also...

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

1. Quantitative Data
2. Qualitative Data
3. Case Study
4. Conclusions
5. Sharing is Growing

Data are important to make informed decisions and raise the odds to pick the right one. However, we can’t measure everything.
We know how...