By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

• What is rebranding?
• 3 reasons to rebrand
  1. Different customer behaviour
  2. Different external environment
  3. New market(s)
• 3 reasons to NOT rebrand
  1. Low sales
  2. Low website visits
  3. Slow market penetration
• Rebranding step by step
• ...

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

1. My Definition
2. Building a Brand Positioning Statement
3. Using a Brand Positioning Statement
4. Key takeaways

Every brand needs a positioning statement.

In my experience, Brand Positioning is essential to building an...

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

• What is brand awareness
• Why brand awareness is important for your business
• Start a brand awareness campaign
  1. Organic
     1. Social
     2. Content
     3. Freemium
     4. Link Building
  2.  Paid
     1. PPC
     2. Paid Social
     3. Partnerships
     4. Sponsorship

• How to...

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

"omne trium perfectum" 

Everything that comes in threes is perfect (or every set of three is complete)

I am a big fan of storytelling and of applying storytelling principles to marketing.

This is...

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

A friend’s feedback is always taken into consideration. Does your company use it? 

• Recap
• What is +1
• Why +1?
• Case study

RECAP

In the last few weeks, Andrea spoke about the funnel, what it is, what model he uses...

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

My exploration of the marketing funnel continues with some more considerations on its use in the context of the complexities associated with developing and managing a Brand and its marketing strategies. 

Here...

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Following up from last week’s blog post (here) where I shared my definition of the marketing funnel and gave some insights on why I think it is a critical tool when developing marketing strategies, I’d...

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

1. What is ROI
2. Classic Formula
3. ROI complexity
4. Adapt the formula to the complexity

1. What is ROI

We spoke about ROI in the TML Blog and you probably already know about it. But let’s keep it simple and start from...

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

As with many of the articles you will find in The Marketing Leaders, I am going to take a practical approach to a topic which had a vast literature behind. Accordingly, I am not going to enlighten you on the...

By Alice Ravenna - Senior Graphic Designer and Illustrator

1....

Wrapping up the topic of the month, The Marketing Leaders talk about measurement in marketing with a focus on ROI and assessing marketing effectiveness.