Marketing & Branding

Tips and case studies from the world

 
Audience Segmentation Webinar Apr 16, 2021

Free webinar from the Marketing Leaders.

We are talking about Audience Segmentation is B2C marketing in a session filled with insights and case studies.

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How to design a brand identity brand design branding Apr 13, 2021

By Alice Ravenna - Senior Graphic Designer and Illustrator

 

A brand is much more than a logo, a name and a colour palette. A brand is the expression of the values and character of the company or product it represents. It helps to create an emotional connection with its customers...

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Measuring ROI in marketing measurement roi Apr 07, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.  

 

Measuring the impact of marketing investments remains the subject of much debate. It is a complex topic and there is no simple answer to the question: ‘how do you measure the effectiveness of...

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Job Hunting Tips - The Hiring Manager Perspective #7 Apr 05, 2021

Welcome to the final video of this series, where The Marketing Leaders talk about the importance of personal values when assessing CVs and candidates.

 

 

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Premium Content: How to do Segmentation, the practical guide segmentation Mar 31, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

In March we spoke about Segmentation, a step that is at the basis of every strategy and this is why is so important.

In the first article, Nick explained what segmentation is and what are the different types of segmentation...

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Job Hunting Tips - The Hiring Manager Perspective #6 Mar 29, 2021

Are qualifications/certifications important? Do hiring managers look at them? What role do they play in the hiring process?

The founders of The Marketing leaders share their views in this video.

 

 

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Why segmentation is so important for B2B marketing? b2b segmentation Mar 24, 2021

By Tom Newbould  – Co-Founder, The Marketing Leaders

While segmentation is frequently quoted within the context of B2C or direct to consumer marketing, it is just as important, if not more so, for B2B marketing.  Without segmentation, a B2B marketing strategy or campaign...

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Job Hunting Tips - The Hiring Manager Perspective #5 Mar 22, 2021

What should a candidate avoid at the beginning of the recruiting process?

The founders of The Marketing leaders provide real world tips for candidates approaching the recruitment process.

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Segmentation in Action segmentation Mar 17, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Further to Nick’s blog post from last week, where you can find a definition of segmentation as well as some great examples on why it is needed and what the benefits are to apply segmentation to your marketing and...

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Job Hunting Tips - The Hiring Manager Perspective #4 Mar 15, 2021

Do hiring managers consider candidates coming from other industries?

Find out what the TML's Founders think about industry expertise when assessing candidates.

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What is the segmentation? segmentation Mar 10, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

What is segmentation?

Segmentation, or better Segment, comes from a Latin word, segmentum "a strip or piece cut off, a cutting, strips of coloured cloth” and adopted in the English language in the 17th century.

It...

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Job Hunting Tips - The Hiring Manager Perspective #3 Mar 08, 2021

Do hiring managers use ATS to screen candidates during the recruitment process?

Find out what the TML's Founders think about using ATS to review CVs and narrow down candidates to a smaller pool of potential hires.

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