Marketing & Branding

Tips and case studies from the world

Navigating the Marketing Funnel to Build Connected Consumer Journeys May 11, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

 

Following up from last week’s blog post (here) where I shared my definition of the marketing funnel and gave some insights on why I think it is a critical tool when developing marketing strategies, I’d...

Continue Reading...
Premium Content: How to do ROI, the practical guide roi May 07, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

  1. What is ROI
  2. Classic Formula
  3. ROI complexity
  4. Adapt the formula to the complexity

 

  1. What is ROI

We spoke about ROI in the TML Blog and you probably already know about it. But let’s keep it simple and start from...

Continue Reading...
The Marketing Funnel: a practical explanation funnel May 05, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

 

As with many of the articles you will find in The Marketing Leaders, I am going to take a practical approach to a topic which had a vast literature behind. Accordingly, I am not going to enlighten you on the...

Continue Reading...
 
ROI and Measuring Marketing Effectiveness Apr 30, 2021

Wrapping up the topic of the month, The Marketing Leaders talk about measurement in marketing with a focus on ROI and assessing marketing effectiveness.

Continue Reading...
Marketing, data and measurement: from the blackboard to the dashboard data measurement roi Apr 28, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Something Nick said in last week’s blog entry really resonated with me: at the beginning of our marketing careers, we probably had only 10% of the data we have today and yet we created great marketing.

And the...

Continue Reading...
What is a good ROI? 2 case studies to answer the question roi Apr 21, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

Did you read Andrea’s article? If not, I recommend doing so, not only because it’s well done but because I share what he says regarding the importance and the role of the ROI in measuring the success of your...

Continue Reading...
 
Audience Segmentation Webinar Apr 16, 2021

Free webinar from the Marketing Leaders.

We are talking about Audience Segmentation is B2C marketing in a session filled with insights and case studies.

Continue Reading...
How to design a brand identity brand design branding Apr 13, 2021

By Alice Ravenna - Senior Graphic Designer and Illustrator

 

A brand is much more than a logo, a name and a colour palette. A brand is the expression of the values and character of the company or product it represents. It helps to create an emotional connection with its customers...

Continue Reading...
Measuring ROI in marketing measurement roi Apr 07, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.  

 

Measuring the impact of marketing investments remains the subject of much debate. It is a complex topic and there is no simple answer to the question: ‘how do you measure the effectiveness of...

Continue Reading...
 
Job Hunting Tips - The Hiring Manager Perspective #7 Apr 05, 2021

Welcome to the final video of this series, where The Marketing Leaders talk about the importance of personal values when assessing CVs and candidates.

 

 

Continue Reading...
Premium Content: How to do Segmentation, the practical guide segmentation Mar 31, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

In March we spoke about Segmentation, a step that is at the basis of every strategy and this is why is so important.

In the first article, Nick explained what segmentation is and what are the different types of segmentation...

Continue Reading...
1 2 3