Premium Content - Adaptability: the impact of COVID-19 on business - a local perspectiveJan 13, 2021
By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders
I was thinking about everything that happened in 2020 and decided to write about the impact of COVID-19 on businesses.
I had the list of examples in my mind, ready to start writing. The rise of streaming services! Zoom! Peloton! Gymshark! Lego! And so many others.
But then thought that everything I wanted to write about was actually well represented in the microcosm of my local high street. And I decided to change the focus and share my thoughts using my local community as a proxy for the big corporations, whose efforts are anyway well documented.
This article has now moved to the Knowledge House available to FULL Members of The Marketing Leaders.