Back to Blog

Premium Content - Adaptability: the impact of COVID-19 on business - a local perspective

adaptability agility Jan 13, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders


I was thinking about everything that happened in 2020 and decided to write about the impact of COVID-19 on businesses.

I had the list of examples in my mind, ready to start writing. The rise of streaming services! Zoom! Peloton! Gymshark! Lego! And so many others.

But then thought that everything I wanted to write about was actually well represented in the microcosm of my local high street. And I decided to change the focus and share my thoughts using my local community as a proxy for the big corporations, whose efforts are anyway well documented.


This article has now moved to the Knowledge House available to FULL Members of The Marketing Leaders.