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Premium Content - Building an International Marketing Team

internationalisation Mar 04, 2021

By Tom Newbould  – Co-Founder, The Marketing Leaders

Your career in marketing inevitably produces many memorable moments. As a young marketer, I was lucky enough to be faced with two job offers back in 2007.  After weighing up the pros and cons of two roles that appeared brilliant, I took the advice of some of my contacts and accepted the one that would take me away from my comfort zone and challenge me in a different way. This would give me my first international marketing experience, and from that point forward (with the exception of two years) I have always worked in international challengers businesses with international colleagues in all aspects of the business.

I was fortunate that over the coming years I would build up not just my experience of working within these international challengers, fast-growth businesses building up to a sale or a stock exchange listing, but also get the opportunity to build, develop and lead several marketing teams from a zero or low base.  This was a truly fantastic experience, and my earlier experience definitely helped to understand the sometimes small and sometimes significantly different cultural perspectives that an international team needs to navigate.

This article has now moved to the Knowledge House available to FULL Members of The Marketing Leaders.