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Segmentation in Action - The Marketing Leaders

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segmentation Mar 17, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Further to Nick’s blog post from last week, where you can find a definition of segmentation as well as some great examples on why it is needed and what the benefits are to apply segmentation to your marketing and commercial strategies, I will draw from my experience to expand on this topic and offer my perspective.

 

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