Premium Content: What is a good ROI? 2 case studies to answer the questionApr 21, 2021
By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.
Did you read Andrea’s article? If not, I recommend doing so, not only because it’s well done but because I share what he says regarding the importance and the role of the ROI in measuring the success of your marketing activities.
Let me answer the question immediately. A good ROI is the one that drives you and your company/client to the goals set, aligned with the strategy.
Did you expect a number? To do so I should know a lot of parameters from each of you and, sorry, I don’t have magic powers… yet.
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