Marketing & Branding

Tips and case studies from the world

Building an International Marketing Team internationalisation Mar 04, 2021

By Tom Newbould  – Co-Founder, The Marketing Leaders

Your career in marketing inevitably produces many memorable moments. As a young marketer, I was lucky enough to be faced with two job offers back in 2007.  After weighing up the pros and cons of two roles that appeared...

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Launching a Start-up - In-house or Agency? start-up Mar 02, 2021

By Rob Stross

 

Firstly, there is no right or wrong on this one. There are many dependencies and certainly no one size fits all approach. That said, some marketing channels work perfectly for start-up agency support and others just don’t hit the spot in my opinion. More than likely...

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Job Hunting Tips - The Hiring Manager Perspective #2 Mar 01, 2021

Do hiring managers look at candidates' social media feeds during the recruitment process?

Find out what the TML's Founders think about using social media to form an opinion about candidates.

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Crowdfunding - How to make it really work for your startup crowdfunding Feb 22, 2021

By Rob Stross

Crowdfunding

In 2019 WeSwap ran a record-breaking crowdfunding campaign. Looking back, it was seriously hard work but hugely effective and a vital part of our growth plans – we raised a whopping £2.3m from over 3000 investors. Here’s some reflections on what...

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Job Hunting Tips - The Hiring Manager Perspective #1 Feb 22, 2021

When looking for work, it is important to understand the hiring manager perspective.


Here is the first in a series of weekly videos answering questions from the hiring manager's point of view, starting with 'What are the 3 things you look at when reviewing a CV?'

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Introduction to The Marketing Leaders - Interview with the founders Feb 17, 2021

Reema Samuel interviews the three founders of The Marketing Leaders, who are sharing their vision and explain what TML is about.

Thank you Reema for joining us.

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SEO – Art or Science? seo Feb 15, 2021

By Rob Stross

 

So, cards on the table at the beginning of this article – I’m not a "hands-on" SEO expert by any means and am not about to give you a series of SEO quick fixes to boost organic search. Sorry – about that. Search online for these if you want to find them!

...

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International Marketing Strategies: Top-Down or Bottom-Up? Feb 10, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

 

I love international marketing.

Since moving to the UK over 20+ years ago, I have developed my career in regional, international and global roles in large US companies.

I have learnt to operate effectively as an...

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Start-up growth strategy example start-up Feb 06, 2021

START UP TIPS

Rob Stross

 

Ok, so time to share some start-up tips from my time as CMO at WeSwap – what worked for us and probably even more important, what didn’t work. Here goes…

 

Before you launch

 

The numbers (or data science)

Be very clear what numbers...

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Internationalization. Know where you go! internationalisation Feb 03, 2021

By Chris McPartlin DIBA, M.A. (hons.) - TML Member

When I was a young child, internationalisation was German, English and French. For many brands, companies and players this was also the case. 

With those three languages you could move on the international stage quite nicely. As a private...

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Agility and Adaptability: a marketing expert view Feb 01, 2021

What happened since the start of the pandemic, when pretty much everyone had to adjust to unforeseen circumstances, is just the most dramatic evidence on how important agility and adaptability are.

Barbara Galli, Marketing and Communication Director with over 25 years’ experience in the...

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How can Marketers adapt during times of crisis? A checklist for survival. Jan 27, 2021

The adage that ‘the only constant is change’ has perhaps never been more top of mind than in 2020 and 2021 with so many lives changed in so many ways by COVID-19. This month we focused on the way COVID has affected marketing professionals and businesses, away from the broader...

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