Marketing & Branding

Tips and case studies from the world

Premium Content - How to: A practical (focused) guide to Branding Jun 30, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

 

Branding is a very broad subject. And a very important one not only for marketers. That is why we have dedicated the past month to Branding with a series of blog posts on our website.

 

By no means we have...

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What is the purpose of rebranding? branding Jun 23, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

  • What is rebranding?
  • 3 reasons to rebrand
    1. Different customer behaviour
    2. Different external environment
    3. New market(s)
  • 3 reasons to NOT rebrand
    1. Low sales
    2. Low website visits
    3. Slow market penetration
  • Rebranding step by step
  • ...
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The Brand Positioning Statement: what is it and why is it so important branding Jun 16, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

  1. My Definition
  2. Building a Brand Positioning Statement
  3. Using a Brand Positioning Statement
  4. Key takeaways

 

Every brand needs a positioning statement.

In my experience, Brand Positioning is essential to building an...

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How to design an effective Brand awareness campaign branding Jun 09, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

  • What is brand awareness
  • Why brand awareness is important for your business
  • Start a brand awareness campaign
    1. Organic
      1. Social
      2. Content
      3. Freemium
      4. Link Building
    2.  Paid
      1. PPC
      2. Paid Social
      3. Partnerships
      4. Sponsorship
  • How to...
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Challenge your Brand with three-word marketing. Jun 02, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

 

"omne trium perfectum" 

Everything that comes in threes is perfect (or every set of three is complete)

  

I am a big fan of storytelling and of applying storytelling principles to marketing.

This is...

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The 4+1 Marketing Funnel Model - The Customer Centric Model funnel May 26, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

A friend’s feedback is always taken into consideration. Does your company use it? 

  • Recap
  • What is +1
  • Why +1?
  • Case study

 

RECAP

In the last few weeks, Andrea spoke about the funnel, what it is, what model he uses...

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The marketing funnel: managing complexity May 19, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

 

My exploration of the marketing funnel continues with some more considerations on its use in the context of the complexities associated with developing and managing a Brand and its marketing strategies. 

Here...

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Navigating the Marketing Funnel to Build Connected Consumer Journeys May 11, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

 

Following up from last week’s blog post (here) where I shared my definition of the marketing funnel and gave some insights on why I think it is a critical tool when developing marketing strategies, I’d...

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Premium Content: How to do ROI, the practical guide roi May 07, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

  1. What is ROI
  2. Classic Formula
  3. ROI complexity
  4. Adapt the formula to the complexity

 

  1. What is ROI

We spoke about ROI in the TML Blog and you probably already know about it. But let’s keep it simple and start from...

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The Marketing Funnel: a practical explanation funnel May 05, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

 

As with many of the articles you will find in The Marketing Leaders, I am going to take a practical approach to a topic which had a vast literature behind. Accordingly, I am not going to enlighten you on the...

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