Marketing & Branding

Tips and case studies from the world

 
Job Hunting Tips - The Hiring Manager Perspective #6 Mar 29, 2021

Are qualifications/certifications important? Do hiring managers look at them? What role do they play in the hiring process?

The founders of The Marketing leaders share their views in this video.

 

 

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Premium Content - Why segmentation is so important for B2B marketing? b2b segmentation Mar 24, 2021

By Tom Newbould  – Co-Founder, The Marketing Leaders

While segmentation is frequently quoted within the context of B2C or direct to consumer marketing, it is just as important, if not more so, for B2B marketing.  Without segmentation, a B2B marketing strategy or campaign...

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Job Hunting Tips - The Hiring Manager Perspective #5 Mar 22, 2021

What should a candidate avoid at the beginning of the recruiting process?

The founders of The Marketing leaders provide real world tips for candidates approaching the recruitment process.

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Premium Content - Segmentation in Action segmentation Mar 17, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Further to Nick’s blog post from last week, where you can find a definition of segmentation as well as some great examples on why it is needed and what the benefits are to apply segmentation to your marketing and...

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Job Hunting Tips - The Hiring Manager Perspective #4 Mar 15, 2021

Do hiring managers consider candidates coming from other industries?

Find out what the TML's Founders think about industry expertise when assessing candidates.

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Premium Content - What is the segmentation? segmentation Mar 10, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

Segmentation, or better Segment, comes from a Latin word, segmentum "a strip or piece cut off, a cutting, strips of coloured cloth” and adopted in the English language in the 17th century.

It means a section, a part of...

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Job Hunting Tips - The Hiring Manager Perspective #3 Mar 08, 2021

Do hiring managers use ATS to screen candidates during the recruitment process?

Find out what the TML's Founders think about using ATS to review CVs and narrow down candidates to a smaller pool of potential hires.

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Premium Content - Building an International Marketing Team internationalisation Mar 04, 2021

By Tom Newbould  – Co-Founder, The Marketing Leaders

Your career in marketing inevitably produces many memorable moments. As a young marketer, I was lucky enough to be faced with two job offers back in 2007.  After weighing up the pros and cons of two roles that appeared...

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Launching a Start-up - In-house or Agency? start-up Mar 02, 2021

By Rob Stross

 

Firstly, there is no right or wrong on this one. There are many dependencies and certainly no one size fits all approach. That said, some marketing channels work perfectly for start-up agency support and others just don’t hit the spot in my opinion. More than likely...

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Job Hunting Tips - The Hiring Manager Perspective #2 Mar 01, 2021

Do hiring managers look at candidates' social media feeds during the recruitment process?

Find out what the TML's Founders think about using social media to form an opinion about candidates.

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Crowdfunding - How to make it really work for your startup crowdfunding Feb 22, 2021

By Rob Stross

Crowdfunding

In 2019 WeSwap ran a record-breaking crowdfunding campaign. Looking back, it was seriously hard work but hugely effective and a vital part of our growth plans – we raised a whopping £2.3m from over 3000 investors. Here’s some reflections on what...

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Job Hunting Tips - The Hiring Manager Perspective #1 Feb 22, 2021

When looking for work, it is important to understand the hiring manager perspective.


Here is the first in a series of weekly videos answering questions from the hiring manager's point of view, starting with 'What are the 3 things you look at when reviewing a CV?'

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