Marketing & Branding

Tips and case studies from the world

 
Webinar: ROI and Measuring Marketing Effectiveness Apr 30, 2021

Wrapping up the topic of the month, The Marketing Leaders talk about measurement in marketing with a focus on ROI and assessing marketing effectiveness.

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Premium Content: Marketing, data and measurement: from the blackboard to the dashboard data measurement roi Apr 28, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Something Nick said in last week’s blog entry really resonated with me: at the beginning of our marketing careers, we probably had only 10% of the data we have today and yet we created great marketing.

And the...

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Premium Content: What is a good ROI? 2 case studies to answer the question roi Apr 21, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

Did you read Andrea’s article? If not, I recommend doing so, not only because it’s well done but because I share what he says regarding the importance and the role of the ROI in measuring the success of your...

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Audience Segmentation Webinar Apr 16, 2021

Free webinar from the Marketing Leaders.

We are talking about Audience Segmentation is B2C marketing in a session filled with insights and case studies.

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How to design a brand identity brand design branding Apr 13, 2021

By Alice Ravenna - Senior Graphic Designer and Illustrator

 

A brand is much more than a logo, a name and a colour palette. A brand is the expression of the values and character of the company or product it represents. It helps to create an emotional connection with its customers...

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Measuring ROI in marketing measurement roi Apr 07, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.  

 

Measuring the impact of marketing investments remains the subject of much debate. It is a complex topic and there is no simple answer to the question: ‘how do you measure the effectiveness of...

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Job Hunting Tips - The Hiring Manager Perspective #7 Apr 05, 2021

Welcome to the final video of this series, where The Marketing Leaders talk about the importance of personal values when assessing CVs and candidates.

 

 

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Premium Content: How to do Segmentation, the practical guide segmentation Mar 31, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

In March we spoke about Segmentation, a step that is at the basis of every strategy and this is why is so important.

In the first article, Nick explained what segmentation is and what are the different types of segmentation...

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Job Hunting Tips - The Hiring Manager Perspective #6 Mar 29, 2021

Are qualifications/certifications important? Do hiring managers look at them? What role do they play in the hiring process?

The founders of The Marketing leaders share their views in this video.

 

 

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Premium Content - Why segmentation is so important for B2B marketing? b2b segmentation Mar 24, 2021

By Tom Newbould  – Co-Founder, The Marketing Leaders

While segmentation is frequently quoted within the context of B2C or direct to consumer marketing, it is just as important, if not more so, for B2B marketing.  Without segmentation, a B2B marketing strategy or campaign...

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Job Hunting Tips - The Hiring Manager Perspective #5 Mar 22, 2021

What should a candidate avoid at the beginning of the recruiting process?

The founders of The Marketing leaders provide real world tips for candidates approaching the recruitment process.

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Premium Content - Segmentation in Action segmentation Mar 17, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Further to Nick’s blog post from last week, where you can find a definition of segmentation as well as some great examples on why it is needed and what the benefits are to apply segmentation to your marketing and...

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