Marketing & Branding
Tips and case studies from the world
Do hiring managers consider candidates coming from other industries?
Find out what the TML's Founders think about industry expertise when assessing candidates.
By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.
What is segmentation?
Segmentation, or better Segment, comes from a Latin word, segmentum "a strip or piece cut off, a cutting, strips of coloured cloth” and adopted in the English language in the 17th century.
It means a...
Do hiring managers use ATS to screen candidates during the recruitment process?
Find out what the TML's Founders think about using ATS to review CVs and narrow down candidates to a smaller pool of potential hires.
By Tom Newbould – Co-Founder, The Marketing Leaders
Your career in marketing inevitably produces many memorable moments. As a young marketer, I was lucky enough to be faced with two job offers back in 2007. After weighing up the pros and cons of two roles that appeared...
By Rob Stross
Firstly, there is no right or wrong on this one. There are many dependencies and certainly no one size fits all approach. That said, some marketing channels work perfectly for start-up agency support and others just don’t hit the spot in my opinion. More than likely...
Do hiring managers look at candidates' social media feeds during the recruitment process?
Find out what the TML's Founders think about using social media to form an opinion about candidates.
By Rob Stross
In 2019 WeSwap ran a record-breaking crowdfunding campaign. Looking back, it was seriously hard work but hugely effective and a vital part of our growth plans – we raised a whopping £2.3m from over 3000 investors. Here’s some reflections on what...
When looking for work, it is important to understand the hiring manager perspective.
Here is the first in a series of weekly videos answering questions from the hiring manager's point of view, starting with 'What are the 3 things you look at when reviewing a CV?'
Reema Samuel interviews the three founders of The Marketing Leaders, who are sharing their vision and explain what TML is about.
Thank you Reema for joining us.
By Rob Stross
So, cards on the table at the beginning of this article – I’m not a "hands-on" SEO expert by any means and am not about to give you a series of SEO quick fixes to boost organic search. Sorry – about that. Search online for these if you want to find them!
By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.
I love international marketing.
Since moving to the UK over 20+ years ago, I have developed my career in regional, international and global roles in large US companies.
I have learnt to operate effectively as an...
START UP TIPS
Ok, so time to share some start-up tips from my time as CMO at WeSwap – what worked for us and probably even more important, what didn’t work. Here goes…
Before you launch
The numbers (or data science)
Be very clear what numbers...