Marketing & Branding

Tips and case studies from the world

Premium Content - Agility and Adaptability: a marketing expert view Feb 01, 2021

What happened since the start of the pandemic, when pretty much everyone had to adjust to unforeseen circumstances, is just the most dramatic evidence on how important agility and adaptability are.

Barbara Galli, Marketing and Communication Director with over 25 years’ experience in the...

Continue Reading...
Premium Content - How can Marketers adapt during times of crisis? A checklist for survival. Jan 27, 2021

The adage that ‘the only constant is change’ has perhaps never been more top of mind than in 2020 and 2021 with so many lives changed in so many ways by COVID-19. This month we focused on the way COVID has affected marketing professionals and businesses, away from the broader...

Continue Reading...
Premium Content - Adaptability and Agility for Marketing during COVID: Fintechs and Financial Services adaptability agility Jan 20, 2021

By Tom Newbould  – Co-Founder, The Marketing Leaders

Even in normal times, there is a very good case to state that both marketers and businesses should always have at least one eye on where they could adapt or pivot into new features, new products or markets, or perhaps the...

Continue Reading...
Premium Content - Adaptability: the impact of COVID-19 on business - a local perspective adaptability agility Jan 13, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders

 

I was thinking about everything that happened in 2020 and decided to write about the impact of COVID-19 on businesses.

I had the list of examples in my mind, ready to start writing. The rise of streaming services!...

Continue Reading...
Premium Content: The importance of being agile and adaptive adaptability agility Jan 06, 2021

By Nick Bottai – Co-Founder/Director @ The Marketing Leaders Ltd.

 

It doesn't matter if we are speaking about physical or mental agility. The principle is the same: do a variety of things and be ready to face a variety of threats.

Think like an athlete...

 

This article has...

Continue Reading...
New Year, New Start Jan 04, 2021

Are you happy to leave 2020 behind? Are you ready for 2021? We certainly are.

Despite all its challenges, 2020 has given us purpose and 2021 will see us channeling that energy into The Marketing Leaders, making it a thriving community for marketing, digital and creative experts. A platform where...

Continue Reading...
1 2 3 4