Marketing & Branding

Tips and case studies from the world

Premium Content - Adaptability and Agility for Marketing during COVID: Fintechs and Financial Services adaptability agility Jan 20, 2021

By Tom Newbould  – Co-Founder, The Marketing Leaders

Even in normal times, there is a very good case to state that both marketers and businesses should always have at least one eye on where they could adapt or pivot into new features, new products or markets, or perhaps the...

Continue Reading...
Premium Content - Adaptability: the impact of COVID-19 on business - a local perspective adaptability agility Jan 13, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders

 

I was thinking about everything that happened in 2020 and decided to write about the impact of COVID-19 on businesses.

I had the list of examples in my mind, ready to start writing. The rise of streaming services!...

Continue Reading...
The importance of being agile and adaptive adaptability agility Jan 06, 2021

By Nick Bottai – Co-Founder/Director @ The Marketing Leaders Ltd.

 

It doesn't matter if we are speaking about physical or mental agility. The principle is the same: do a variety of things and be ready to face a variety of threats.

Think like an athlete...

Scenario 1. Every day...

Continue Reading...