Marketing & Branding

Tips and case studies from the world

What is the purpose of rebranding? branding Jun 23, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

  • What is rebranding?
  • 3 reasons to rebrand
    1. Different customer behaviour
    2. Different external environment
    3. New market(s)
  • 3 reasons to NOT rebrand
    1. Low sales
    2. Low website visits
    3. Slow market penetration
  • Rebranding step by step
  • ...
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The Brand Positioning Statement: what is it and why is it so important branding Jun 16, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

  1. My Definition
  2. Building a Brand Positioning Statement
  3. Using a Brand Positioning Statement
  4. Key takeaways

 

Every brand needs a positioning statement.

In my experience, Brand Positioning is essential to building an...

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How to design an effective Brand awareness campaign branding Jun 09, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

  • What is brand awareness
  • Why brand awareness is important for your business
  • Start a brand awareness campaign
    1. Organic
      1. Social
      2. Content
      3. Freemium
      4. Link Building
    2.  Paid
      1. PPC
      2. Paid Social
      3. Partnerships
      4. Sponsorship
  • How to...
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How to design a brand identity brand design branding Apr 13, 2021

By Alice Ravenna - Senior Graphic Designer and Illustrator

 

A brand is much more than a logo, a name and a colour palette. A brand is the expression of the values and character of the company or product it represents. It helps to create an emotional connection with its customers...

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