Marketing & Branding

Tips and case studies from the world

Who Are Your Customers? customers Aug 11, 2021

 By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

I remember when I was young going to the local store with my grandmother. At that time (I was almost 10 years old), I didn’t pay attention to what happened. Today I find the value of this memory. The owner...

Continue Reading...
The 7 Types Of Customers customers Aug 04, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

There was a sitcom I loved in the 80’: “Everybody loves Raymond”.

If we transpose the title to the business universe, it becomes “everybody loves customers” (or at least should love them).

But what...

Continue Reading...