Marketing & Branding

Tips and case studies from the world

Premium Content - How to build an effective data ecosystem data Jul 28, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

This month we spoke about data, what they are, where to find them, how to use and so on. Now, it’s time to put everything together.

We see how to define, collect, store, analyse, distribute and use data. 

As an...

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Data Analysis Tools: web, social media, email marketing, data modelling data Jul 21, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

During my career, I used many tools, and I want to share with you the ones I liked the most.

It’s a personal point of view, and I’m sure you can have valuable insights regarding other tools. Your opinion is, once...

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Analysis and Data Interpretation data Jul 14, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

 

There are some parts of my job that enjoy more than others.

Unsurprisingly, as a marketer, I love everything that has to do with generating ideas and finding creative solutions to difficult challenges.

But I also...

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Premium Content: Marketing, data and measurement: from the blackboard to the dashboard data measurement roi Apr 28, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Something Nick said in last week’s blog entry really resonated with me: at the beginning of our marketing careers, we probably had only 10% of the data we have today and yet we created great marketing.

And the...

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