Marketing & Branding

Tips and case studies from the world

Premium Content - Building an International Marketing Team internationalisation Mar 04, 2021

By Tom Newbould  – Co-Founder, The Marketing Leaders

Your career in marketing inevitably produces many memorable moments. As a young marketer, I was lucky enough to be faced with two job offers back in 2007.  After weighing up the pros and cons of two roles that appeared...

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Premium Content - Internationalization. Know where you go! internationalisation Feb 03, 2021

By Chris McPartlin DIBA, M.A. (hons.) - TML Member

When I was a young child, internationalisation was German, English and French. For many brands, companies and players this was also the case. 

With those three languages you could move on the international stage quite nicely. As a private...

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