Marketing & Branding

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Premium Content: Marketing, data and measurement: from the blackboard to the dashboard data measurement roi Apr 28, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Something Nick said in last week’s blog entry really resonated with me: at the beginning of our marketing careers, we probably had only 10% of the data we have today and yet we created great marketing.

And the...

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Measuring ROI in marketing measurement roi Apr 07, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.  

 

Measuring the impact of marketing investments remains the subject of much debate. It is a complex topic and there is no simple answer to the question: ‘how do you measure the effectiveness of...

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