Marketing & Branding

Tips and case studies from the world

Premium Content: How to do ROI, the practical guide roi May 07, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

  1. What is ROI
  2. Classic Formula
  3. ROI complexity
  4. Adapt the formula to the complexity

 

  1. What is ROI

We spoke about ROI in the TML Blog and you probably already know about it. But let’s keep it simple and start from...

Continue Reading...
Premium Content: Marketing, data and measurement: from the blackboard to the dashboard data measurement roi Apr 28, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Something Nick said in last week’s blog entry really resonated with me: at the beginning of our marketing careers, we probably had only 10% of the data we have today and yet we created great marketing.

And the...

Continue Reading...
Premium Content: What is a good ROI? 2 case studies to answer the question roi Apr 21, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

Did you read Andrea’s article? If not, I recommend doing so, not only because it’s well done but because I share what he says regarding the importance and the role of the ROI in measuring the success of your...

Continue Reading...
Measuring ROI in marketing measurement roi Apr 07, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.  

 

Measuring the impact of marketing investments remains the subject of much debate. It is a complex topic and there is no simple answer to the question: ‘how do you measure the effectiveness of...

Continue Reading...