Marketing & Branding

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Premium Content: How to do Segmentation, the practical guide segmentation Mar 31, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

 

In March we spoke about Segmentation, a step that is at the basis of every strategy and this is why is so important.

In the first article, Nick explained what segmentation is and what are the different types of segmentation...

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Premium Content - Why segmentation is so important for B2B marketing? b2b segmentation Mar 24, 2021

By Tom Newbould  – Co-Founder, The Marketing Leaders

While segmentation is frequently quoted within the context of B2C or direct to consumer marketing, it is just as important, if not more so, for B2B marketing.  Without segmentation, a B2B marketing strategy or campaign...

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Premium Content - Segmentation in Action segmentation Mar 17, 2021

By Andrea Tartaglia – Co-Founder/Director @ The Marketing Leaders Ltd.

Further to Nick’s blog post from last week, where you can find a definition of segmentation as well as some great examples on why it is needed and what the benefits are to apply segmentation to your marketing and...

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What is the segmentation? segmentation Mar 10, 2021

By Nick Bottai - Co-Founder/Director @ The Marketing Leaders Ltd.

What is segmentation?

Segmentation, or better Segment, comes from a Latin word, segmentum "a strip or piece cut off, a cutting, strips of coloured cloth” and adopted in the English language in the 17th century.

It means a...

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